The portion sizes of some of Britain’s most popular foods are to be cut, with health officials telling the public it is time “to get on a diet”.
Public Health England is targeting pizzas, ready meals, processed meat and takeaways, in a new obesity drive.
The government agency has also urged the food industry to start using healthier ingredients and encourage the public to opt for lower calorie foods.
It is all part of a drive to cut calorie consumption by 20% by 2024.
The target will apply to 13 different food groups, responsible for a fifth of the calorie intake of children.
PHE chief nutritionist Dr Alison Tedstone said the 400-600-600 tip would make it easier for “people to make healthier choices” by being able to judge what they should be eating in each sitting.